Now I could not go to Colorado and not take the Coors tour! Or as my family liked to call it, ” the Cerrs terr”
The have everything very well organized. You walk up to the bus stop area and the wait was a little over an hour to ride the bus over to the entrance. They have the whole outside set up with misters to keep everyone happy and cool. The bus driver gave us the whole lowdown and the rules for the brewery and the lounge at the end.
There are only three rules: Do not share your samples with anyone, do not give your sample away even if you do not like it, and do not take anyone’s sample even when they’re not looking.
The rules seemed to help regulate those rambunctious types…like me!
The brewery is totally a tourist attraction and set up much like the Empire State Building or the Seattle Space Needle is: learn the rules, go take a silly photo with a Coors like cowboy hat {to be viewed later with not one but four fun backgrounds}, get your little audio device to walk around with at your own pace, sample mid tour, then end at the lounge and the gift shop where you’ll inevitably buy things you never knew you wanted. Yep, that’s what we did. I even bought a coors tee shirt for the heck of it.
It was so cool to see all of the old school advertisements displayed on the wall from way back in the day. It was cool to see the progression of advertising too especially from such a huge, highly distributed brand.
A favorite:
I must say it was pretty surprising that we did not have to pay one dime for the tour, the samples, and the beers at the end of the tour. Even though we were told there was no charge for the tour, I couldn’t help but think I should expect to pay somewhere, but nope. Three free beers at the end of the tour too and soda or lemonade for the little. The beer is MUCH better at the source and it was quite interesting seeing the whole process and learning about how Coors started. It’s so rich in Colorado history and even their staff now, they all seem to be pretty passionate about who they are and what they do. I have new found appreciation for the Coors brand. I don;t mind me a Coor light every now and then, but I am certainly not converted. It was a fun tour though.
One of the greatest things that really gets me so excited about beer travel is when the breweries tweet back to me or comment on my instagram photos! I love it and the Miller-Coors brand was spot on and responsive! Cheers to brewery number 233!